Demand Generation Advisor 38 views

Project Overview & Position

The Demand Generation Advisor is a full-time consultant position on the USAID-funded Meeting Targets and Maintaining Epidemic Control (EpiC) project. The EpiC project works in El Salvador supporting the Ministry of Health’s COVID-19 pandemic response through updated guidelines for infection prevention and control; improved disease surveillance, laboratory capacity, and case management; accurate recording of infection levels and mortality data; and quarantine and isolation care guidelines for home-based and clinical care and vaccine rollout.
In June 2022, EpiC El Salvador conducted a survey to rapidly assess the feasibility and acceptability of implementing a COVID-19 Test to Treat (T2T). T2T is a new COVID-19 initiative designed for the early detection and treatment of symptomatic COVID-19 illness in populations at high-risk for severe outcomes. This approach is for health care providers to provide streamlined early detection of COVID-19 through rapid testing followed by treatment with approved oral antiviral medications. These strategies are for individuals who test positive for COVID-19, are within five days of symptom onset, and meet the clinical criteria for receiving oral therapeutics. Drawing on results of the T2T assessment as well as subsequent dialogue with government counterparts including at the national and facility levels, and within communities, EpiC El Salvador is embarking on a T2T implementation pilot in two of the country’s 5 regions.
The Demand Generation Lead will support the project team to implement the T2T pilot by leading technical tasks and activities focused on demand generation for COVID-19 testing and treatment services

This position will be based in San Salvador, El Salvador. The duration of this position will be approximately 6 months, with a desired start date of August 15 until January 2023, with a possibility for extension based on funding availability.

Reports to: El Salvador Country Team Lead

Duration: Through January 2023, with possibility of extension

Location: San Salvador, El Salvador

Key Responsibilities

Analyze demand for and challenges of increasing COVID-19 test and treatment services in selected project areas
Works with project team to provide strategic guidance on demand generation in the project focus areas and oversees technical approach to project demand creation strategies and approaches.
Leads the design and implementation locally appropriate demand generation interventions using a mix of effective communication channels to increase uptake of COVID-19 health services, specifically testing and treatment
Identify challenges and bottlenecks, effective prioritization of established or innovative solutions to demand generation and proactively addressing any delays/breakdowns/impediments to enhanced demand generation
Identify local partners and cultivate partnerships to implement SBC activities geared towards increasing COVID-19 testing and treatment in target areas.
Support innovation in the areas of demand generation by building partnerships and promoting learning to inform future scale up
Supervise/support local partners promoting community participation as part of integrated community interventions
Contribute to required reporting processes in close collaboration with project team
Participate in regular workplan reviews with project management team
Ensure compliance with USAID operational policies and regulations, including required branding
Comply with project procurement, travel, and other procedures and submit timely documentation as required
Candidate Requirements

Degree or extensive professional experience in public health, social sciences, international development, or in a related field. Experience with COVID-19 public health activities beneficial.
Extensive professional experience (at least five or more years) working in the areas of demand generation, behavioral science or communication for development
Proven track record designing and implementing public health communication activities that resulted in increase in service uptake
Demonstrated experience working with ad writers, graphic designers, radio programs and through social media channels to conduct demand generation
Demonstrated experience with collaboration, learning, and adapting (CLA), with specific experience identifying and adapting best practices to specific project contexts
Promote sustainability of project activities with effective networking, coordination, and linkages to other programs, partners and counterparts
Familiarity and experience with USAID guidelines and regulations
Fluency in Spanish; proficiency in English (written, reading, writing) highly desirable
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